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Total View Attribution Guide
Most total view attribution solutions fail to account for non-digital media as they apply arbitrary rules that don’t let the data decide what’s working and why. A better approach is a hybrid of...
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Digital Transformation Guide
Innovation is the backbone for how companies compete, win, and retain customers over their competition and digital transformation is one of the core drivers of innovation today. Now more than ever,...
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Google for Communicators, a PRNews Guidebook
Stratigent, an Ebiquity company, contributes to PRNews Guidebook for Communicators The Google 360 Stack is a suite of solutions focused on providing advertisers with the data needed to further optimize...
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Programmatic: Seeing through the Financial Fog
In partnership with the U.S. Association of National Advertisers (ANA), the Association of Canadian Advertisers (ACA), and AD/FIN, we are proud to launch a first-of-its-kind study into programmatic...
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WFA/Ebiquity Report: Online Advertising Effectiveness
WFA/Ebiquity Report: Online Advertising EffectivenessTwo thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics.Half of...
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Visitor Stitching Guide
DELIVERING VALUE FROM YOUR DIGITAL TRANSFORMATION COMING SOON!Delivering Value from your Digital Transformation, How to increase your ‘customer intelligence’ with Visitor Stitching As brands continue...
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e-Brief | Healthcare Industry: Digital Transformation & GDPR
e-Brief | Healthcare Industry: Digital Transformation & GDPR Digital Transformation is redefining the way business is conducted for leading brands across the world. This is especially true for...
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e-Brief | Retail Industry: Holiday Shopping Trends and the Impact of Digital...
e-Brief | More than 174 million Americans shopped in stores and online over the recent holiday shopping weekend, outpacing earlier predictions and setting retailers up for a successful holiday...
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Marcomm Guide 2018 Trends
As the leading, independent media and marketing specialists, providing advisement to enterprise-level brands worldwide, we are proud to provide our annual Marcomm Guide. This guide is a collaborative...
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Google Analytics & Salesforce Integration
Google Analytics & Salesforce Integration: Bridging the Marketing-Sales Data GapPhase I - Quick Reference Guide & ChecklistSalesforce Sales Cloud creates over 5 million leads and opportunities...
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