Google Analytics & Salesforce Integration: Bridging the Marketing-Sales Data Gap
Phase I - Quick Reference Guide & Checklist
Salesforce Sales Cloud creates over 5 million leads and opportunities every day; Google Analytics processes hundreds of billions of customer moments each day. Now, Google Analytics & Salesforce are working together to connect sales, marketing and advertising data, to give marketers a full view of the customer journey across ads, websites, emails, call centers, and more. As certified Google Analytics/ GA360 consultants, we're sharing our tips and best practices to help marketers with the first phase of the Google Analytics & Salesforce integration.
In this guide, we help marketers prepare for the integration of Salesforce Sales Cloud and Google Analytics 360 with easy-to-follow tips and insights, including...
- The benefits of integrating marketing data with your sales data
- What you need to do to prepare each program for the integration
- The benefits and how to best utilize the data you receive
- The possible challenges around historical data, tracking, and more
- Bonus: Printable Phase I Integration Checklist
Fill out the form to the right to download your complimentary copy!
